Good design … in ten commandments

November 24, 2007

I’ve been giving a lot of thought to design lately.

Dieter Rams was an industrial designer for Braun, and had some innovative ideas in his design philosophy.

His ten commandments of good design has been making the rounds of the architecture and design sites I frequent.

What I love about his “commandments”, is that these principles can be applied to any discipline. I can think of many uses for Ram’s slogan, “less, but better”.

Is your design “good design”?

Here’s the list:

  • Innovative
  • Useful
  • Aesthetic
  • Self-explanatory
  • Unobtrusive
  • Honest
  • Durable
  • Thorough
  • Environmentally-friendly
  • As little design as possible


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