information searches that solve problems
December 30, 2007
A recent survey by the Pew Internet & American Life Project reveals some interesting findings on where people turn to when they have a problem. More people turn to the internet than to experts or family members. Interestingly, this isn’t the case for members of Gen Y. The survey found that members of Gen Y are the leading users of libraries.
“The survey results challenge the assumption that libraries are losing relevance in the internet age. Libraries drew visits by more than half of Americans (53%) in the past year for all kinds of purposes, not just the problems mentioned in this survey. And it was the young adults in tech-loving Generation Y (age 18-30) who led the pack. Compared to their elders, Gen Y members were the most likely to use libraries for problem-solving information and in general patronage for any purpose.”
View the full report here.