a portrait of early adopters

February 22, 2008

The Pew Internet & American Life Project released A Portait of Early Adopters.

The survey asked long time internet users why they first went online. In the past it was Bulletin Boards, now it’s social networking. In the past users consumed materials from the web, today users are content-creators.

Some highlights:

Personal reasons drive Internet use:
50% of users first went online for “personal reasons”
31% said work was the cause
19% said school was the cause

Consumers have become creators:
Easier use of online tools and faster internet connections have made it possible for users to create and share photos, and create online content such as video and audio files.

A different sort of social technology:
Early internet adopters suggest they saw themselves as co-creators of the online environment.

View the full report here.


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